Outsourcing filial piety

Qingming, the Chinese Tomb Sweeping Festival, takes place on April 5 this year. However, many are too busy or simply cannot afford to visit the graves of their ancestors. Now online businesses offer a solution: rent a professional tomb sweeper who will clean the grave, offer respect and flowers as Mia Li describes in an article in the New York Times. Whether this really helps to keep traditions alive - I doubt it...